The Story

Hey There!

Skoonma Clothing was founded by Leandie Du Randt in January 2017. Leandie is a well-known South African actress, author and motivational speaker. She started the company with her then mother-in-law, hence the name SKOONMA! The business immediately proved to be very successful. Skoonma rapidly became well-known for the unique vintage inspired items with a glamorous touch! Leandie had such a full schedule that she could no longer give her full attention to Skoonma. Early 2020 Cape Town based entrepreneur Gustav Prinsloo and his wife Ruth Prinsloo approached Leandie to take over the business. They saw the opportunity as Ruth was a big fan and supporter of Skoonma herself and noticed the drop in production. They structured a deal and Ruth is now running the show full time! She works closely with a team of fashion experts to bring you locally made, high quality exclusive items.

“It brings me so much joy to offer these high quality handmade items to our supporters. What makes it very special is that our items are different to the items you find in the big chain stores. When you wear a Skoonma dress to a wedding you know you will be the only one wearing that specific dress! We base our entire business model on supporting local and by staying loyal to our local community! By supporting Skoonma you are supporting individuals, not corporates. I am so grateful for each and every order received over the past year, our clients are really amazing!” Ruth Prinsloo

Skoonma Clothing is based in Cape Town and offers shipping anywhere in South Africa. Our newsletter subscribers are notified first when new items are released. Remember to subscribe by clicking on the link on our home page!


"I got my first package today, early and no fuss.
I am so happy. Will definitely order again. Thank you!"
Anye Lawrence
"My new favourite online shoppie! The quality is amazing and the styles are exactly my style."
Giselle Groenewald
"Elke kleding stukkie is met soveel liefde gemaak.
Die dagboeke is ook prakties en mooi saamgestel
om mens te help om op die positiewe te fokus. 
MAL oor my moonbag! Beste kopie in ‘n lang tyd!
Ek hou van hoe persoonlik julle elke inkopie maak.
Die diens is ook baie vinnig!"
Vicky Hayward
"My dress came on time, it looks exactly like it did in the picture, the stitching is perfect and it is so comfortable! Will definitely use them again!"
Lizell Louw Wetlhagen
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